When making an online mood board, you can either start from a blank slate, or get a little inspiration from a mood board template. While the design team may be responsible for creating a mood board, it should also be shared with sales and marketing to ensure everyone embraces the company’s brand strategy. Creating a mood board can also help you create a visual representation of your company’s identity. Help maintain brand and identity consistencyĪ mood board is a reference tool for various teams to ensure they stay on brand. By combining different ideas and concepts in one consolidated space, your team is challenged to think of new aesthetics and designs and to build on the contributions of others. Inspire new ideasĪ mood board allows you to plant a general idea and watch it grow. A mood board allows creators and contributors to brainstorm and consolidate their different ideas and aesthetics into a shared vision of the future state. The goal of a mood board is to create a simple, yet effective, visual representation of a long-term goal. This aspect helps team members stay on track and stay focused on the project’s original plan and concept. They also act as an origination point which you can refer back to, if needed. Mood boarding allows you to think ahead and to create a vision for the future of a project. Mood boards can provide inspiration when designs are hard to articulate, or if you’re struggling to get started putting a project into action. Visual media, like images and other creative design materials, are a great way to express goals and concepts. Visualize abstract ideasĪn abstract idea can often be more effectively conveyed through a mood board rather than words. A mood board helps conceptualize ideas, provide direction, while allowing for creative autonomy within a team of designers. Provide direction to designersĭesign teams often need direction before starting a new project. Here are some of the many advantages of using mood boards to communicate and document your ideas.

Mood board creative templates